Nielsen Ratings haven't traditionally been particularly accurate, in that you can't tell how involved someone is in the viewing, whether they're in the room or paying attention, or have friends over also watching the content (and therefore advertisements).

However, if you can post something showing the number of people who "died in a blogging accident", and have the google hits for that term go from 2 to 50,000 practically over-night, that's some important "viewership" information.

The Internet is dramatically changing the information we can gather, sometimes even in useful ways. ;-)
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